Changes in the way Americans consume information and communicate with each other is leaving the traditional political campaign playbook in the dust.
- Polling, TV ad buys, and static press position platforms are increasingly ineffective
- The electorate is becoming more fragmented and demanding
- Harder to understand as traditional polling fails
- Difficult to reach as audiences shift away from TV toward social media
But the sheer volume of social media data is too large for most campaigns to make sense of, much less control. There simply isn’t enough time for workers to accelerate the process from data to decision.
OssaLabs' novel capabilities for topic detection, participant analysis, and community and influencer discovery allow you to easily and naturally understand what is happening in social media. This clearer understanding allows you to take strategic action.