Track conversations related to admission and recruitment of incoming students, what they care about and what factors into their decision making
Publicize your institution's initiatives and successes by easily finding and engaging with the conversations and communities that are naturally interested
Discover and respond to stories that are bad for your institution’s reputation before they become widely known
Determine when conversations surrounding your institution are occurring within the academic community versus the wider national / international public
Receive meaningful social insights
Track and measure your brand's efforts
Conduct real-time crisis monitoring
Identify key influencers
Rapidly discover emerging topics
Discover and respond to small crises before they become large
Anticipate impending attacks from your opponents by monitoring their supporters
Rally your supporters by engaging on those top-of-mind issues that are driving them today
Know when to respond to current events and when to stay on message
Understand which talking points are resonating with the electorate and which are not
Identify key influencers to recruit who would otherwise go undetected
Amplify your content marketing efforts
Increase the breadth of your social media presence
Maintain broader awareness to support your corporate and brand reputation
Discover valuable customer feedback and brand champions
Discover demographics of stops, searches, and seizures
Scan comments about use of force, officer-involved shootings, and in-custody deaths
React to poor treatment of vulnerable populations
Collect data regularly on community attitudes and perceptions about local law enforcement
Monitor public discussion in social media to better engage communities on sensitive matters
Monitor legal exposure of the institution
Discover regulatory violations and civil actions
Identify technical elements of network security
Understand the impacts of financial markets