While the Hogan campaign had cultivated a large and engaging social media community, they lacked the tools and technology to take full advantage of social media by tracking the topics and issues that mattered most to voters.
Using Social Impact Pro
Enter Social Impact Pro. Using our social media listening tool, the Hogan for Governor campaign was able to effectively:
Know when to respond to issues of interest and when to stay on message
Rally constituents by engaging them on those top-of-mind issues that are driving them today
Understand which talking points and topics were resonating with the electorate and which were not