Academic institutions face particularly daunting public relations challenges in today’s world. An academic institution speaks with many different voices, including administration officials, professors, athletic teams, and other student organizations. Each of these constitute a channel through which good news about the university may spread, but each comes with their own risks as well. Maintaining a positive image for recruitment, donors, the community, and the broader public in the age of social media requires vigilance, intelligence, and the right technology.
OssaLabs' capabilities for intuitive and meaningful monitoring of social media space gives academic institutions the means to easily integrate social media into their larger reputation management and outreach initiatives.